Tinder, the Dating that is fast-Growing App Taps an Age-Old Truth

Tinder, the Dating that is fast-Growing App Taps an Age-Old Truth

WESTERN HOLLYWOOD, Calif. — when i sat into the lobby of the drab office building right here, waiting to be led as much as the penthouse loft of Tinder, the fast-growing relationship application, we realized that every couple of minutes women would enter the foyer, dressed up in flip-flops, tees and tattered jean shorts, then proceed through a radical change.

Swapping away their plastic sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather coats. After a wardrobe that is 30-second, these were prepared with their appointments at a modeling agency on the floor floor. Same individuals: two really personas that are different.

A brief elevator trip later on, when I sat in on a gathering with a small grouping of Tinder professionals, it became clear that the quick-change act I experienced simply witnessed downstairs, though unrelated to Tinder, nevertheless had a great deal to do using what was taking place upstairs. Читать далее «Tinder, the Dating that is fast-Growing App Taps an Age-Old Truth»